I bridge gaps between product development, marketing and
sales, with a proven track record launching new products in the life science
market. Changes in research priorities and advances in technology offer many
potential opportunities; my expertise is in developing go-to market strategies
to exploit those opportunities.
My company, Kallidus Group, provides life science and analytical technology
companies with full-spectrum marketing expertise — from initial market strategy
to ongoing tactical support.
Additionally, I'm leading a dedicated group of life science and engineering
professionals organizing regular symposia on accelerating the pace of research
in genomics, drug discovery and basic research.
At Molecular Devices, I was Director of Marketing for the companies’ flagship
Drug Discovery product line, responsible for leading a product management team
and administering a $45 million product portfolio. I led the company-wide
strategic planning process for the product line, bringing together stakeholders
from all departments to access competitive threats and market needs resulting
in focused product development goals.
As LJL BioSystems’ first marketing employee, I drove all aspects of product
management for the companies’ whitespace opportunity in the HTS market. As the
customer’s representative on the core team, I helped position the product for
commercial success. My marketing responsibility included defining and
executing LJL’s first corporate identity and marketing/communication program. LJL
was acquired by Molecular Devices after defining a new market category and
yielding sales of $12 M in the first two years.
Specialties
Marketing,brand- and product management for life science instrumentation,
consumables and software. I have extensive experience with microplate-based
instrumentation, liquid handling and automation systems including consumables
and software. Almost ten years experience with label-free and
fluorescence-separation technologies including HPLC, CE and MS. Working
knowledge of the basic research market through ADME/T markets and
drivers.
Since 1999, I've been the Executive Chair of the LRIG Bay Area
Chapter. I'm a member of the Society for Laboratory
Automation and Screening, starting the organization's academic internship
program. I hold an undergraduate degree in Biochemistry and Cellular
Biology from U.C. San Diego, with minors in communication and history and
an MBA from the Leavey School of Business at Santa
Clara University.
email address
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